Social Media Management
Social media can be a perplexing medium for businesses. What’s it for? What should my business post? Do the benefits truly outweigh the costs?
We can help you answer these questions for your business.
Using your content marketing strategy as a guide, we’ll talk about how you can best leverage social media to align with your business growth objectives. This way you’re focused on your overall commercial goals, and not simply adding to the noise.
The most effective way to leverage social media is to create useful connections with your potential customers. It’s a harsh reality that most people aren’t looking for your brand, they’re just trying to do their job. This means there’s a simple rule of thumb for your business on social media: provide value to your audience.
WillingWords helps you reach your customers with your value proposition.
What social media activities can we help you with?
- Create social media strategies tailored to the platforms appropriate to your business
- Post a mix of your own content and other useful resources for your customers
- Engage with users who want to find about what you do
- Build connections with the people that influence your customers
- Regular activity reports to understand what’s working and what’s not
Developing Relationships of Quality Not Quantity
Far too often inappropriate metrics are used to assess performance. Follower numbers and post reach are rarely the best ways to measure contribution to your business’s growth. It matters far more who your audience is rather than how many followers you have. You’d rather have 100 followers genuinely interested in your business than 1000 indifferent users.
When considering the KPIs of your social media campaigns, we’ll help you devise analytics that actually tie into your business bottom-line, and not irrelevant statistics that look impressive but don’t drive business growth.
Your social media presence will be developed strategically in order to connect with current and potential customers, not a random audience. There’s no automated, impersonal software tool for this, just rigorous research on your business, your service, and your customers.
Social Media as Business Intelligence
Social media provides the ability to establish a listening post for your business. Don’t be tempted to use your social media channels as a broadcasting tower – social media isn’t just PR for the digital age.
Too many businesses neglect this essential aspect of social media: they aren’t social. The point is not to create another broadcast channel for your press releases. (Who wants to read about your new hires?) Instead it’s about engaging with people around the topics they care about, and not your brand.
If you can discover what your customers’ concerns are, and the language they use to describe these problems, you can adapt your business proposition to better address them. You’ll be able to articulate why your solution is the most valuable to a growing audience who’ll recognise that you ‘get them’, because you will.
What Does WillingWords Do?
WillingWords turns business websites into a powerful business development tool. If you're looking to grow a brand online, you're going to need great content and a strategy to share it. And that’s where WillingWords comes in: We'll get you growing with a bespoke, snappy, and measurable content plan. Get in touch to start growing your brand today!