Running your business is a lot of work. And so is running your website.
After you’ve put in the hours building your business, do you have the time to craft weekly blog posts, produce eye-catching newsletters, and pull together meaningful white papers as well?
You need well-written and engaging content that’s specifically targeted to your customers. This content becomes an asset that contributes to your reputation as an expert, positions you as a thought leader in your industry, and, most importantly, supports lead generation.
WillingWords helps you consistently create quality content that generates leads.
Planning Your Content
After discussing your business goals, we’ll work together to create usable customer personas. This will ensure that your content specifically appeals to the individuals that you intend to serve.
Once it’s clear exactly who you’re trying to reach, we highlight the type of content that’s most appropriate to attract and engage future clients on your website.
It’s also a good idea to keep an eye on your industry’s influencers and your key competitors to see what they’re up to and what you might learn from them.
But, ultimately, you’ll always be ahead because you’ll have a clear purpose. Your content will convey your message and demonstrate your expertise.
A Writing Workflow that Suits You
We like writing. Blogging. Copywriting. Newsletter Publishing. Your website needs it all – and we do it all.
‘Web Writing’ must be informative, easy to read, and mobile-friendly. This is a very different proposition from traditional report writing or lengthy case studies. We’ll help your expertise shine through in a web-friendly style
We’ll also devise a workflow that will create this content via a process that fits your schedule. Often, we write collaboratively with our clients: We suggest a topic, you send your thoughts, we type them up, and produce high-quality copy that’s ready to publish.
We can do all the heavy work for you, and our editorial process is flexible and transparent so you can be involved – or not – as much as you like. The important thing is to get your ideas in front of customers in a timely manner and in a user-friendly format.
Publishing & Finding an Audience
Planning, writing, and editing your content is just half the battle. We can help make your content visually appealing with modern design, appropriate royalty-free images, or even original artwork to accompany your ideas.
It’s vital to employ the SEO techniques that help your content get discovered. We’re always up-to-date with best practice and don’t pretend that this is more complicated than it actually is. (We operate on a strictly no smoke-and-mirrors basis.)
Repurposing your content is also an important part of spreading your ideas. Managing your social media presence is essential but so is nurturing your mailing list. In fact, your mailing list is the best way to stay in touch with customers and prospects and engage them with your content.
WillingWords plans, creates, and publishes the content that will grow your business.