What is a Content Plan?
Many businesses have a website … and an infrequently updated blog.
How do you turn these into lead generating machines? How do you turn your website from a cost center to a revenue generator?
A content plan:
✓ Analyses your target customer
✓ Plans content that adds value and attracts prospective customers to your website
✓ Schedules content that creates a marketing asset to your business – making the most of organic search opportunities
Well-planned, useful, and compelling content will get prospective customers on to your website, learning about how your business solves their problems.