Web analytics helps you answer a simple question: Is my website contributing to my business goals?
Your website should be at the centre of your digital strategy. After all, it’s an asset that you own. You can control the environment for your visitors and encourage them to take particular actions that support your overall business objectives.
With an analytics solution in place, you can analyse traffic sources, content performance, and user behaviour. With this information, you can enhance users’ experience of your website and increase its value to your business.
Collecting this data is just the initial step, and many businesses struggle to make sense of all the information they’ve gathered. We strip out the jargon and translate your analytics data into actionable insights.
Some important information analytics can provide:
– How many people visit your website? How did they find your website?
– Who are these visitors? Where are they from, and what device are they using?
– What pages did users visit? How long did they spend on your website?
– What are the best converting pages on your website? Why did visitors leave your website?
Implementing an analytics solution provides the information on website performance, elements needing improvement, and indicators for driving business growth.
Qualitative and Quantitative Performance Data
Your content strategy defines where your website fits within your business model. Are you trying to drive sales, distribute a white paper, or encourage visitors to complete a lead generation form?
When your website’s function is clear we’ll devise a way to measure performance. Not every company needs the same data to get a clear picture of how their digital marketing is contributing to the bottom line.
We’ll then create bespoke daily, weekly, or monthly reports that allow you to see what’s working and what’s not. You won’t be bombarded with a deluge of data – we’ll highlight the most pertinent information to your business objectives.
Based on this data we also recommend solutions to maximise your website’s performance. This iterative approach ensures that you’re always improving your customers’ experience with your business.
The Importance of Testing
What content you should create for your website can be a difficult decision. You have limited resources and want a return on your investment in digital assets.
Tracking your best performing content – the content that encourages engagement and leads to conversions – is the best way to determine what will best contribute to your business growth.
As your traffic increases we’ll deploy A/B testing, but even the smallest website can benefit from live user testing. This allows you to see how real people use your website, which isn’t always how you expected.
With these insights we’ll then improve the user experience on your website, making it easier for your customers to navigate and find the information that they’re seeking. This focus on constant improvement ensures that your website will get the results you’re expecting.